Professor Gennady Azoev, Director of the Institute of Marketing, State University of Management (Moscow, Russia)
Russia - Japan Student Seminar. November, 27th, 2015
We invite you to participate in the Seminar, which is very important from the perspective of student personal development, joint research projects and cultural exchange.
Professor Shizuko Kato, Chief of Department of Business Administration, School of Business Administration, Meiji University (Tokyo, Japan)
Yuriy Butkovskiy, Post-graduate student, Institute of Marketing, State University of Management (Moscow, Russia)
Topic: «Data Science in the University: in search of excellence»
In this project, we decided to find out how students’ behavioral data can be collected and analyzed in order to make the study process better, more comfortable and interesting. And most importantly, how can we use this data as a basis for creating recommendation services, tracking students’ marks, attendance and their competitiveness in a professional environment during their career.
Matsunaga Kaho, Takeuchi Yuki,Yano Haruka — Undergraduate students, Meiji University (Tokyo, Japan)
Topic: «College life and job-hunting in Japan»
There are a lot of differences between Russia and Japan in terms of college life and job-hunting. Using this chance, we would like to introduce how you go through your college life if you were a student in Japan.
Irina Lazareva, Maria Philippova, Diana Belenkaya, Darya Lukina. Undergraduate students, 3rd year, Institute of Marketing, State University of Management (Moscow, Russia)
Topic: «Developing social marketing campaigns»
Students of Institute of marketing are involved in development of social marketing campaigns. Some project attract public recognition and become a good case-studies from students’ education process. This presentation focuses on two successful projects that have been awarded with professional prizes.
Jo Jihoon, Fujimatsu Sho, Yamamoto Mayu — Undergraduate students, Meiji University (Tokyo, Japan)
Topic: «TOYOTA’s marketing strategy in Russia and Japan»
We would like to talk about the difference in TOYOTA’s marketing strategy in Russia and Japan. You might get interested when you take a look at the TV commercials which are broadcasted in each country. You will see the distinct difference in it’s strategy.